Business roundup

Five little-known tips to successfully rebrand your business

Bailey Thibodeaux is the founder of Honeywave Creative. Learn more at honeywavecreative.com.

By Bailey Thibodeaux 

With your brand delivering so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned with business goals, it is likely time for a rebrand. Here are some tips to make sure your next rebrand is amazing. 

1. Know your ‘why’

Anyone can rebrand, but it will be a waste of time if you do not first evaluate why you need the rebrand in the first place. Take time to define your goals, vision, target market, problem, and creative solution before beginning.

Airbnb even has a name for
its logo: Below It represents the universal symbol for belonging.

2. Stay consistent

Although a rebrand introduces change into your business, you should not stray too far from your roots. Try to maintain some brand elements and designs. Consistency will ensure you do not alienate current and previous customers.

3. Avoid trends

After many years, a brand can become outdated. However, this should not happen after only a few years. If this is the case, your design likely followed a trend. Avoid trends by utilizing classic design elements in your brand. Clean fonts and typographic logos are a common way successful brands create a long-lasting identity.

Dunkin’ Donuts simplified its branding and uses icons to stay #ontrend.

4. Make it a big deal

You just rebranded your business! Great! It shows you care about your customers and want to continue improving for them. Utilize local and online media sources to let everyone know about your new brand.

5. Evaluate results

To assess results, you must first measure your standing before your rebrand. Take note of important metrics, such as customers, revenue, and engagement levels. These will allow you to compare the results after your new brand launch.

Color and imagery are more important than ever when Instagram can make or break a brand.

There you have it. Follow these five tips, and you will have a successful new brand identity in no time. Remember, launch day is only the start of your new brand journey. Live out your brand’s vision and values every single day. The more aligned your brand and business are, the more successful you will be. Good luck with your rebrand! YOU’VE GOT THIS!

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