Five little-known tips to successfully rebrand your business
By Bailey Thibodeaux
With your brand delivering so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned with business goals, it is likely time for a rebrand. Here are some tips to make sure your next rebrand is amazing.
1. Know your ‘why’
Anyone can rebrand, but it will be a waste of time if you do not first evaluate why you need the rebrand in the first place. Take time to define your goals, vision, target market, problem, and creative solution before beginning.
2. Stay consistent
Although a rebrand introduces change into your business, you should not stray too far from your roots. Try to maintain some brand elements and designs. Consistency will ensure you do not alienate current and previous customers.
3. Avoid trends
After many years, a brand can become outdated. However, this should not happen after only a few years. If this is the case, your design likely followed a trend. Avoid trends by utilizing classic design elements in your brand. Clean fonts and typographic logos are a common way successful brands create a long-lasting identity.
4. Make it a big deal
You just rebranded your business! Great! It shows you care about your customers and want to continue improving for them. Utilize local and online media sources to let everyone know about your new brand.
5. Evaluate results
To assess results, you must first measure your standing before your rebrand. Take note of important metrics, such as customers, revenue, and engagement levels. These will allow you to compare the results after your new brand launch.
There you have it. Follow these five tips, and you will have a successful new brand identity in no time. Remember, launch day is only the start of your new brand journey. Live out your brand’s vision and values every single day. The more aligned your brand and business are, the more successful you will be. Good luck with your rebrand! YOU’VE GOT THIS!