Accomplish your goals and see results through branding Story by Leslie T. Snadowsky It’s where customers on a budget learn how to brand. Brand State University is an affordable online learning platform for small businesses and do-it-yourself marketers. Jaci Russo leads the subscription-based business that sells access to her marketing expertise and educational courses. “BSU…
Service with a profit Story by Leslie T. Snadowsky Maximizing profitability in service-based businesses requires a strategic approach encompassing pricing models, upselling and cross-selling techniques, customer retention strategies, and technological integration. Mike Kabiri, managing member of Transworld Business Advisors of Hilton Head, said by aligning these aspects and focusing on delivering value to customers, businesses…
Small lenders, big reward Story by Leslie T. Snadowsky, photography by Lloyd Wainscott Bruce B. Wood, founder, managing partner and investment registered advisor at Hilton Head Capital Partners (HHCP) in Hilton Head, said the world has changed for small businesses, for the better. “Small businesses have access to so much more success opportunities through their…
Making an Impact Story by Hannah Clark If you’re reading this article, you most likely want your business to be seen as a force for good, and there is no shortage of good causes vying for your support. But while the Lowcountry alone is fortunate to have dozens of local charities and nonprofits – not…
The priceless benefits of networking By Leslie T. Snadowsky Eight to 10 hours a week. That’s how much time you should invest in networking if you want to generate more than half of your business from referrals, according to Dr. Ivan Misner, the founder of Business Network International, BNI. When it comes to costs, LinkedIn…
Networking tips from The Big Easy By Leslie T. Snadowsky From staging parades in the French Quarter for thousands of conventioneers to orchestrating fireworks displays over the Mississippi River, planning intimate dinners at world-famous restaurants and hosting business conferences at area 5-star hotels, Diane B. Lyons knows how to throw a party and let the…
Forward-thinking By Leslie T. Snadowsky Susan Edwards, the founder and owner of Forwards Career Services, remembers having a conversation with a friend whose kids attended a Ducklings Early Learning Center franchise. Through that initial casual connection, Edwards was ultimately hired as an HR consultant assisting with virtual training for 11 out-of-state Ducklings Daycare locations. When…
Sometimes they even backfire By Don Harkey With an increasingly challenging labor market, employers are left looking for ways to attract and retain talent. Most are rightly looking at their benefits, and some are looking at bonuses or profit sharing as an option. I am often asked the simple question, “do bonuses work?” Sorta. Let…
How to save a little time, a little money and a lot of hunger By Ima Saver We hate to see you leave money on the table, or in this case, leave money at the gas pump. You probably are a member of rewards programs for groceries, airlines and hotels. Why stop there? Your company…
When it comes to succession, planning ahead is everything. By Leslie T. Snadowsky When Creighton Stuckart, a certified financial advisor and managing partner of the Atlantic Investment Advisory Group on Hilton Head, lost his mom in 2016, he said it served as a lesson in estate planning. “It wasn’t so much dealing with the financial…