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How to effectively communicate with the local media Editors are inundated with requests to write about everything from a company or product to a business leader or local volunteer to a lost dog or found cat. The most important, and...
Graphic design platforms for the artistically challenged By Leslie T. Snadowsky From branding to marketing to sleek in-house presentations, graphic design is an integral part of any business. But if you can barely draw a stick figure, and terms like shape,...
When you hear an ad on TV or drive past a billboard, you probably don’t even need to know the advertiser’s name to know it’s promoting one of your favorite brands. Like a close friend, you can recognize their...
Your voice can literally boost your business The reason I began podcasting stems from when I was a guest on someone else’s show. Podcasting was still in the early stages. I wasn’t sure what to expect, but I really enjoyed...
How to implement a word-of-mouth marketing strategy By the word-of-mouth marketing gurus at SmartMarketing Communications Shoutouts. Positive comments. Reviews and recommendations. They all seem like pleasantries – small pats on the back – until you realize they are your most valuable...
By Hannah Massen A lot of people treat their email signatures like an afterthought, which is a real missed opportunity. Let’s be honest: how many emails do we send that are signed with our first name only--or no name at...
Social media savvy, from Facebook to meta By Leslie T. Snadowsky If you asked someone out on a date, how would you engage them? It’s a question Ryan Lockhart, owner of Group 46, a full-service, brand-driven marketing agency in Bluffton, says is...
Apple’s iOS changes could be killing your results Apple’s new privacy update rolled out in September 2021, and Google’s privacy update is expected this year. This is a big deal for marketers, especially for small businesses that tend to DIY...
Social media tags and mentions are more than just a courtesy. They can be an essential part of your digital marketing strategy. Whenever someone name-drops a person or brand online, that’s a social mention, and when someone links a...
By Hannah Massen Unless you’ve been living under a rock (or totally off-the-grid) for the last few months, you’ve probably heard a thing or two about Meta changing the Facebook and Instagram algorithms. It’s now harder than ever to generate...