Sunday, April 18, 2021
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Five steps to follow for a more creative brain By Hannah Massen When you think of the creative process, you probably picture a series of subjective steps exclusively embarked on, and understood, by gifted artists and writers. But creativity — and...
Seven questions to ask when hiring a creative agency By Hannah Massen  Finding the right creative agency for your business is as important as having the best attorney or financial planner. Whether you don’t have the time, or staff, to manage...
Five little-known tips to successfully rebrand your business By Bailey Thibodeaux  With your brand delivering so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned...
Why sales promotions are more important than ever, and how the right promotion can put your sales growth in high gear By Hannah Massen Sales promotions can do more than boost awareness of your business. A well-developed promotion can provide the...
By Kaziah Howard  Stay in the know. Instagram is a chameleon, changing more often than many of us change our air filters. Stay up-to-date on the latest algorithms and features available to maximize your engagement. We’re looking at you,...
By Lisa Staff and Deevo Here it is. Social Media. It’s everywhere you look. And I hate to tell you this, but it’s here to stay. Many businesses mistake social media for just being “social.” Social media has in fact completely...
By Hannah Massen After weeks of team meetings and client calls, you have a new creative project on your hands. Something big. You sit down at the computer, eager to dazzle your entire office with your industry-defining ideas. But nothing...
If you love Facebook marketing for your business because it’s free, you are in love with nothing. No more than 6 percent of your followers will ever see your organic (aka ‘free’) posts, which is much lower than years...
Top qualities of showstopping logos By Kaziah Howard I’ve got 99 problems, and my logo is all of them. The logo is the heart of a company’s brand and often the first contact many have with your business, making an excellent first...
The added importance of public relations and social media in today’s times. By Ellen Linnemann The Covid-19 pandemic has impacted every aspect of every business – including marketing...