Warby Parker’s visionary business model By Leslie T. Snadowsky Warby Parker was founded in 2010 with a mission to inspire and impact the world with vision, purpose and style. It’s focused on becoming one of the most impactful brands in the world, inspiring the next generation of entrepreneurs and consumers, transforming the eyewear and eye-care…
How to recognize a million-dollar idea when you have one If you had a dollar for every time you thought, “Why didn’t I think of that?” you’d probably be a millionaire already. Most entrepreneurs spend their careers – if not their whole lives – striving to have the elusive million-dollar idea: the one gadget, gizmo…
How micro-influencers can make a major difference to your marketing strategy By Hannah Massen They say that bigger is better, but when it comes to influencer marketing, the opposite could be true. If you’re active on social media – whether it’s Instagram, TikTok or YouTube – chances are, you follow at least one macro-influencer (a…
Making time to work on your business By Scott Beebe Business owners with two to fifty employees were uniquely affected by the roller coaster of the three years since the pandemic set in and not in ways that most predicted. Forecasters promoted a simple, linear market decline. What we received instead was a cocktail that…
Just the stats, ma’am, just the stats It’s no secret that podcasts are popular, but are they good for business? In some instances, as with podcaster Joe Rogan who earned $100 million from his licensing deal with Spotify, the podcast is his business. In other instances, a podcast can be a marketing or public relations…
How your business can follow in its footsteps By Ima Walker Chances are if you don’t own a pair of TOMS shoes, you have heard of them. TOMS is the company that pioneered the ‘buy-one, give-one’ model of giving by donating one pair of shoes to a child in need for one pair sold. That…
If your business isn’t already supporting one or more social causes, it’s high time you take a stand. By SmartMarketing Communications In an increasingly profit-driven world, savvy business owners know they must compete for customer attention on the basis of more than just price. Today’s buyers are more informed than ever about where their goods…
Tips to Improve Work-Life Balance By Sheila Tucker Complicated. That’s how I describe my relationship with work-life balance. As an over-functioning overachiever, I am no stranger to living an unbalanced life. I once had a work bag I affectionately named Steve. Because, well, it sounded better to say I was spending my evening with Steve…
How to effectively communicate with the local media Editors are inundated with requests to write about everything from a company or product to a business leader or local volunteer to a lost dog or found cat. The most important, and often overlooked step, is to craft a compelling press release. To help with this first…
Graphic design platforms for the artistically challenged By Leslie T. Snadowsky From branding to marketing to sleek in-house presentations, graphic design is an integral part of any business. But if you can barely draw a stick figure, and terms like shape, color, space, form, line, value, and texture sound like another language, what do you…