Tuesday, December 6, 2022
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How your business can follow in its footsteps By Ima Walker Chances are if you don’t own a pair of TOMS shoes, you have heard of them. TOMS is the company that pioneered the ‘buy-one, give-one’ model of giving by donating...
If your business isn’t already supporting one or more social causes, it’s high time you take a stand. By SmartMarketing Communications In an increasingly profit-driven world, savvy business owners know they must compete for customer attention on the basis of more...
Tips to Improve Work-Life Balance By Sheila Tucker Complicated. That's how I describe my relationship with work-life balance. As an over-functioning overachiever, I am no stranger to living an unbalanced life. I once had a work bag I affectionately named Steve. Because,...
How to effectively communicate with the local media Editors are inundated with requests to write about everything from a company or product to a business leader or local volunteer to a lost dog or found cat. The most important, and...
Graphic design platforms for the artistically challenged By Leslie T. Snadowsky From branding to marketing to sleek in-house presentations, graphic design is an integral part of any business. But if you can barely draw a stick figure, and terms like shape,...
When you hear an ad on TV or drive past a billboard, you probably don’t even need to know the advertiser’s name to know it’s promoting one of your favorite brands. Like a close friend, you can recognize their...
Your voice can literally boost your business The reason I began podcasting stems from when I was a guest on someone else’s show. Podcasting was still in the early stages. I wasn’t sure what to expect, but I really enjoyed...
How to implement a word-of-mouth marketing strategy By the word-of-mouth marketing gurus at SmartMarketing Communications Shoutouts. Positive comments. Reviews and recommendations. They all seem like pleasantries – small pats on the back – until you realize they are your most valuable...
By Hannah Massen A lot of people treat their email signatures like an afterthought, which is a real missed opportunity. Let’s be honest: how many emails do we send that are signed with our first name only--or no name at...
Social media savvy, from Facebook to meta By Leslie T. Snadowsky If you asked someone out on a date, how would you engage them? It’s a question Ryan Lockhart, owner of Group 46, a full-service, brand-driven marketing agency in Bluffton, says is...