Tuesday, December 6, 2022

Marketing

Apple’s iOS changes could be killing your results Apple’s new privacy update rolled out in September 2021, and Google’s privacy update is expected this year. This is a big deal for marketers, especially for small businesses that tend to DIY...
Social media tags and mentions are more than just a courtesy. They can be an essential part of your digital marketing strategy. Whenever someone name-drops a person or brand online, that’s a social mention, and when someone links a...
By Hannah Massen Unless you’ve been living under a rock (or totally off-the-grid) for the last few months, you’ve probably heard a thing or two about Meta changing the Facebook and Instagram algorithms. It’s now harder than ever to generate...
Create more effective campaigns with generational marketing By Hannah Massen Picture a typical family: Ruth and Dave are the Gen X parents, they have a Millennial son named Jake, and two teenage Gen Z children. Oh, and don’t forget about grandma...
Giving branded promotional products will make the recipient feel great and build brand awareness and customer and employee loyalty. There are many business-building ways promotional products can be used including a gift with purchase, customer appreciation or a trade-show...
By Geoff Fixwirthy This is not a “you know you’re a redneck when” joke, but it is not dissimilar. There are strong signs that your business needs a makeover, but you may not see those signs or might not have...
Four steps to a brand revitalization By Barry Wilson With the first quarter of 2022 behind you, now is a great time to evaluate your business brand. The marketing environment is always changing. Consumers develop new preferences and competition grows, so...
The ASI conducted a study that validates what your gut is telling you – people like promotional products, but just how much they like them may surprise you. WHAT'S TRENDING? According to Mandy Arnold of Eagle Creations, a local Lowcountry promotional...
Can you tell me if a chat bot can improve customer service? As with most technology, there are pros and cons to chatbots but there is no denying that customers are more demanding than ever and expect answers quickly and...
EDDM is effective and efficient By Barry Wilson When’s the last time your business used direct mail to attract customers? Chances are, it wasn’t very recently. In fact, just about the only companies that have gone out of their way to...