The power of podcasting

The power of podcasting

Your voice can literally boost your business The reason I began podcasting stems from when I was a guest on someone else’s show. Podcasting was still in the early stages. I wasn’t sure what to expect, but I really enjoyed it. After the interview, the host encouraged me to start my own podcast. I am…

You heard it here first
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You heard it here first

How to implement a word-of-mouth marketing strategy By the word-of-mouth marketing gurus at SmartMarketing Communications Shoutouts. Positive comments. Reviews and recommendations. They all seem like pleasantries – small pats on the back – until you realize they are your most valuable marketing assets. Because if a customer is trying to decide between two brands, they…

Finish strong: A step-by-step guide to creating a standout email signature
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Finish strong: A step-by-step guide to creating a standout email signature

By Hannah Massen A lot of people treat their email signatures like an afterthought, which is a real missed opportunity. Let’s be honest: how many emails do we send that are signed with our first name only–or no name at all? The average office worker sends 40 emails per day – that’s 40 opportunities to…

Caption this: Social media content writing made easy
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Caption this: Social media content writing made easy

By Hannah Massen Unless you’ve been living under a rock (or totally off-the-grid) for the last few months, you’ve probably heard a thing or two about Meta changing the Facebook and Instagram algorithms. It’s now harder than ever to generate engagements, but there’s still hope for those of us who aren’t influencers – you don’t…

Growing up
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Growing up

Create more effective campaigns with generational marketing By Hannah Massen Picture a typical family: Ruth and Dave are the Gen X parents, they have a Millennial son named Jake, and two teenage Gen Z children. Oh, and don’t forget about grandma and grandpa Baby Boomer. Now picture this family at the mall. Jake and his…

Give and get
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Give and get

Giving branded promotional products will make the recipient feel great and build brand awareness and customer and employee loyalty. There are many business-building ways promotional products can be used including a gift with purchase, customer appreciation or a trade-show giveaway.  And don’t forget that your employees are also your customers.  PRO TIP: When a new…