Create more effective campaigns with generational marketing By Hannah Massen Picture a typical family: Ruth and Dave are the Gen X parents, they have a Millennial son named Jake, and two teenage Gen Z children. Oh, and don’t forget about grandma and grandpa Baby Boomer. Now picture this family at the mall. Jake and his…
Giving branded promotional products will make the recipient feel great and build brand awareness and customer and employee loyalty. There are many business-building ways promotional products can be used including a gift with purchase, customer appreciation or a trade-show giveaway. And don’t forget that your employees are also your customers. PRO TIP: When a new…
By Geoff Fixwirthy This is not a “you know you’re a redneck when” joke, but it is not dissimilar. There are strong signs that your business needs a makeover, but you may not see those signs or might not have the time or wherewithal to do something about it. We can help by outlining some…
Four steps to a brand revitalization By Barry Wilson With the first quarter of 2022 behind you, now is a great time to evaluate your business brand. The marketing environment is always changing. Consumers develop new preferences and competition grows, so brands need to react to those changes to stay relevant. Yours is no different….
The ASI conducted a study that validates what your gut is telling you – people like promotional products, but just how much they like them may surprise you. WHAT’S TRENDING? According to Mandy Arnold of Eagle Creations, a local Lowcountry promotional product company, “Since Covid we have seen an increase in safety-related items, like branded…
Can you tell me if a chat bot can improve customer service? As with most technology, there are pros and cons to chatbots but there is no denying that customers are more demanding than ever and expect answers quickly and service 24/7. When it comes to customer service, the advantages of chatbots far outweigh the…
EDDM is effective and efficient By Barry Wilson When’s the last time your business used direct mail to attract customers? Chances are, it wasn’t very recently. In fact, just about the only companies that have gone out of their way to keep direct mail as a core component of their marketing initiatives are Fortune 500s….
Time-management experts estimate small businesses spend over an hour a day on social media, which can add up to over two weeks a year. While social media is important, it can be a time-suck. Fortunately, there are a number of tools and tricks that allow you to save time by automating your scheduling and listening….
To be the best, anticipate what lies ahead Compiled by CoverWallet.com Facebook Groups Now that Facebook has brought Groups to the forefront, being active in targeted, high-quality groups help you connect with people who are looking for your services. You just have to make sure you’re adding value and not being spammy. Once you connect…
Advice from the email pros at Constant Contact While not much is changing in terms of how to use email marketing successfully, there are some things you should be aware of. It’s important to note that these changes aren’t specific to any email marketing provider, but will impact the world of email as a whole,…