How one dental practice aligned its brand with its altruistic goals
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How one dental practice aligned its brand with its altruistic goals

Rebranding Q&A with Dr. Matt Mastrorocco, DMD, that will make you smile. [LOCAL Biz] Dr. Mastrorocco, you have had a very successful dental practice for over 17 years. Why did you decide to make such a transformational change? [Matt Mastrorocco] In the winter of 2019, my team and I began a rebranding initiative that extended…

Beware of the new marketing disease called Instant Gratification Syndrome
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Beware of the new marketing disease called Instant Gratification Syndrome

‘I need to measure ROI’ is a symptom Instant Gratification Syndrome, or IGS, is a debilitating disease characterized by emotional servitude to the Now. In fact, IGS and ROI seem to be universal terms for “results.” But, what does the term “results” really mean? That is a question that, when answered, could be worth a million…

Who you know is ‘almost’ as important as what you know
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Who you know is ‘almost’ as important as what you know

The secret sauce in networking is YOU!  By Hannah Massen, a networking superstar in the making. The word “networking” has taken on an almost mythical status in our society. After attending dozens of awkward cocktail parties and never hearing back from that friend of a friend in your industry, it might feel like professionals who…

Digital communications and the role that it plays
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Digital communications and the role that it plays

By Lindsay Housaman Public relationships are just like our private relationships. We talk to each other when, how and where we are. That’s why communicating on social media is so important to government agencies, corporations and companies.  Everyone is on social media. That’s where the conversations are. Hootsuite, a platform used for managing digital marketing,…

Why the Apple OS privacy update should cause you to rethink your entire marketing plan
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Why the Apple OS privacy update should cause you to rethink your entire marketing plan

It caused us to bust these 3 myths once and for all. At the time of writing this article, the Apple iOS14.5 update was hot news because it included major privacy enhancements. In layman’s terms, the big news means that iPhone users can choose to not be tracked and consequently, Facebook can’t use their personal…

Measure what matters
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Measure what matters

How to improve ROMI (Return On Marketing Investment) By Barry Wilson, co-owner with his wife Rita of AlphaGraphics, serving Hilton Head-Bluffton-Beaufort. If you are unable to attribute sales to specific marketing tactics, you have no way of knowing what is working as an effective marketing tactic and what is not. When you can attribute sales…