Rebranding Q&A with Dr. Matt Mastrorocco, DMD, that will make you smile. [LOCAL Biz] Dr. Mastrorocco, you have had a very successful dental practice for over 17 years. Why did you decide to make such a transformational change? [Matt Mastrorocco] In the winter of 2019, my team and I began a rebranding initiative that extended…
‘I need to measure ROI’ is a symptom Instant Gratification Syndrome, or IGS, is a debilitating disease characterized by emotional servitude to the Now. In fact, IGS and ROI seem to be universal terms for “results.” But, what does the term “results” really mean? That is a question that, when answered, could be worth a million…
The secret sauce in networking is YOU! By Hannah Massen, a networking superstar in the making. The word “networking” has taken on an almost mythical status in our society. After attending dozens of awkward cocktail parties and never hearing back from that friend of a friend in your industry, it might feel like professionals who…
By Lindsay Housaman Public relationships are just like our private relationships. We talk to each other when, how and where we are. That’s why communicating on social media is so important to government agencies, corporations and companies. Everyone is on social media. That’s where the conversations are. Hootsuite, a platform used for managing digital marketing,…
People that work together and play together stay together. By Hannah Massen Imagine what it would be like if your “workday” was spent at the beach. Instead of skipping lunch to cram in one more meeting or spending hours staring at a screen, your afternoon would be spent playing Frisbee, acting out skits, or building…
It caused us to bust these 3 myths once and for all. At the time of writing this article, the Apple iOS14.5 update was hot news because it included major privacy enhancements. In layman’s terms, the big news means that iPhone users can choose to not be tracked and consequently, Facebook can’t use their personal…
How to improve ROMI (Return On Marketing Investment) By Barry Wilson, co-owner with his wife Rita of AlphaGraphics, serving Hilton Head-Bluffton-Beaufort. If you are unable to attribute sales to specific marketing tactics, you have no way of knowing what is working as an effective marketing tactic and what is not. When you can attribute sales…
Some of these have been around a while and are just ‘hot’ now and others are new, but either way, you probably have heard these terms and may be wondering what they stand for. Or you are familiar with them, in which case you aren’t reading this and you are out buying more crypto! SPAC…
Five steps to follow for a more creative brain By Hannah Massen When you think of the creative process, you probably picture a series of subjective steps exclusively embarked on, and understood, by gifted artists and writers. But creativity — and the actual creative process – isn’t only for those who are innately creative. In…
Seven questions to ask when hiring a creative agency By Hannah Massen Finding the right creative agency for your business is as important as having the best attorney or financial planner. Whether you don’t have the time, or staff, to manage marketing, PR, and social media on your own, or you recognize the value of…