Tuesday, December 6, 2022

Marketing

If you love Facebook marketing for your business because it’s free, you are in love with nothing. No more than 6 percent of your followers will ever see your organic (aka ‘free’) posts, which is much lower than years...
Top qualities of showstopping logos By Kaziah Howard I’ve got 99 problems, and my logo is all of them. The logo is the heart of a company’s brand and often the first contact many have with your business, making an excellent first...
The added importance of public relations and social media in today’s times. By Ellen Linnemann The Covid-19 pandemic has impacted every aspect of every business – including marketing and public relations. Although during the height of the pandemic some companies may...
3 tips for creating posts that actually get read By Doug Prestby A good company blog is a great way to engage with your customers. You can educate them on you, your products and your services. You can talk to them,...
By Kaziah Howard Whether you are running a brick-and-mortar business, an e-commerce empire, or launching your first startup, there's an audience for your business on Instagram. The platform places your brand in your clients' hands – via their phone – wherever...
Tik Tok, Snapchat and Instagram might seem hipper than LinkedIn, but none of the ‘social media channels du jour’ should take up your headspace until you have a LinkedIn company page. Regardless of the size of a business, a...
Developing effective advertising is not easy. In fact, there are millions of books, blogs and websites dedicated to explaining effective advertising. Advertising and marketing professionals spend years honing their skills to marry the art and science of advertising to...
Tools and tips that are tactical and practical. Sales and marketing go together like macaroni and cheese – they just work better together. They share the same ultimate goal, which is usually to attract customers. Afterall, no business can...