Business roundup
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Business roundup

Five little-known tips to successfully rebrand your business By Bailey Thibodeaux  With your brand delivering so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned with business goals, it is likely time for a rebrand. Here are some tips…

Make your mark
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Make your mark

Top qualities of showstopping logos By Kaziah Howard I’ve got 99 problems, and my logo is all of them. The logo is the heart of a company’s brand and often the first contact many have with your business, making an excellent first impression crucial. Designers agree there are five qualities that make a logo stand…

PReparing to rebound
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PReparing to rebound

The added importance of public relations and social media in today’s times. By Ellen Linnemann The Covid-19 pandemic has impacted every aspect of every business – including marketing and public relations. Although during the height of the pandemic some companies may have made the decision to put marketing on the back burner, businesses today are…