Tik Tok, Snapchat and Instagram might seem hipper than LinkedIn, but none of the ‘social media channels du jour’ should take up your headspace until you have a LinkedIn company page. Regardless of the size of a business, a LinkedIn company page is important for a few reasons: Credibility: Just as your uniforms, office and…
Developing effective advertising is not easy. In fact, there are millions of books, blogs and websites dedicated to explaining effective advertising. Advertising and marketing professionals spend years honing their skills to marry the art and science of advertising to create ads that attract attention, draw in the reader, then compel them to take action. Here…
Tools and tips that are tactical and practical. Sales and marketing go together like macaroni and cheese – they just work better together. They share the same ultimate goal, which is usually to attract customers. Afterall, no business can survive without customers and a business will thrive when sales and marketing work in harmony. This…