Protecting your IP
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Protecting your IP

The difference between copyrights and trademarks By Hannah Massen What if you woke up tomorrow morning, poured yourself a cup of coffee, began your daily scroll through social media – and discovered something shocking: a company posted your business’s name and logo as an endorsement without your permission. Or worse, another bakery down the street…

Taking a stand
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Taking a stand

Should your business speak out on social causes? Disney CEO Bob Chapek spoke out against Florida legislation after criticism of his silence began trending on social media. Microsoft stopped sales and service in Russia after releasing a sharply worded statement condemning Vladimir Putin’s invasion of Ukraine. And Goldman Sachs pledged $10 million to address racial…

Your call is important to us
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Your call is important to us

Get your message across, on hold By Leslie T. Snadowsky Business assistance, reduced-cost insurance options, power-hour tele-town hall meetings: You can learn about all these opportunities and more when calling the Hilton Head Island–Bluffton Chamber of Commerce, and being placed on hold. “In today’s tech savvy world, we’re all communicating on multiple platforms,” said Chamber…

Post-covid pivot
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Post-covid pivot

End-of-year checklist gets a makeover By Leslie T. Snadowsky From short-term disruptions to supply-chain issues to accommodating hybrid workforces, businesses needed to continually reinvent themselves to stay in business during the height of the Covid-19 pandemic. Now, as they ready for the new normal, the end-of-year checklists most companies had used in the past will…

Your business has one chance to make a great first impression. Here’s how to get it right.
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Your business has one chance to make a great first impression. Here’s how to get it right.

You probably remember a time when you walked into a store (or any business, for that matter), and things just felt off. The merchandise was a mess, you were the only one in there, and the person behind the front desk seemed like they had better things to do. Chances are that was the first…