The difference between copyrights and trademarks By Hannah Massen What if you woke up tomorrow morning, poured yourself a cup of coffee, began your daily scroll through social media – and discovered something shocking: a company posted your business’s name and logo as an endorsement without your permission. Or worse, another bakery down the street…
Making time to work on your business By Scott Beebe Business owners with two to fifty employees were uniquely affected by the roller coaster of the three years since the pandemic set in and not in ways that most predicted. Forecasters promoted a simple, linear market decline. What we received instead was a cocktail that…
An Information Technology roadmap is a good start By Mark Rossi There is a continuum of approaches to developing a company’s Information Technology (IT) strategy, ranging from “Let’s hold off any planning or spending until something breaks” on one end of the spectrum to “Let’s forecast our needs over the next five years and create…
But don’t forget the why By Don Harkey When I was at 3M, I was assigned to a team to look at the quality and profitability of a long-time product. When the team leader assembled the team, he quickly learned that many of the operators didn’t know what the product was or what it did,…
By Leslie T. Snadowsky SERG serves up visionary goals Disney, Ford, Walmart … SERG. Jordan Norris, director of HR at the SERG Restaurant Group, said the above companies are leading innovators because they consistently improve upon their market shares, they never stop reinventing their brands, they’re flexible and change with the times, and they realize…
Just the stats, ma’am, just the stats It’s no secret that podcasts are popular, but are they good for business? In some instances, as with podcaster Joe Rogan who earned $100 million from his licensing deal with Spotify, the podcast is his business. In other instances, a podcast can be a marketing or public relations…
How giving things up can help you get more out of life By Ellen Linnemann “If I don’t do it myself, it just won’t get done right.” “It’s just faster and easier for me to do it on my own.” “I have a hard time letting go of things.” “I hate to give up control…
Seven steps to get your boss buy-in By Ricardo L. Von Groll The trend of a four-day work week raises questions on how to cope with the work demand and productivity. When asked about the possibility of implementing it in the company, people in charge need to be convinced. If you are trying to implement…
How your business can follow in its footsteps By Ima Walker Chances are if you don’t own a pair of TOMS shoes, you have heard of them. TOMS is the company that pioneered the ‘buy-one, give-one’ model of giving by donating one pair of shoes to a child in need for one pair sold. That…
If your business isn’t already supporting one or more social causes, it’s high time you take a stand. By SmartMarketing Communications In an increasingly profit-driven world, savvy business owners know they must compete for customer attention on the basis of more than just price. Today’s buyers are more informed than ever about where their goods…