Protecting your IP
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Protecting your IP

The difference between copyrights and trademarks By Hannah Massen What if you woke up tomorrow morning, poured yourself a cup of coffee, began your daily scroll through social media – and discovered something shocking: a company posted your business’s name and logo as an endorsement without your permission. Or worse, another bakery down the street…

Proper planning prevents  poor performance
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Proper planning prevents poor performance

An Information Technology roadmap is a good start By Mark Rossi There is a continuum of approaches to developing a company’s Information Technology (IT) strategy, ranging from “Let’s hold off any planning or spending until something breaks” on one end of the spectrum to “Let’s forecast our needs over the next five years and create…

Hungry for success
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Hungry for success

By Leslie T. Snadowsky SERG serves up visionary goals Disney, Ford, Walmart … SERG. Jordan Norris, director of HR at the SERG Restaurant Group, said the above companies are leading innovators because they consistently improve upon their market shares, they never stop reinventing their brands, they’re flexible and change with the times, and they realize…