Why the Apple OS privacy update should cause you to rethink your entire marketing plan
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Why the Apple OS privacy update should cause you to rethink your entire marketing plan

It caused us to bust these 3 myths once and for all. At the time of writing this article, the Apple iOS14.5 update was hot news because it included major privacy enhancements. In layman’s terms, the big news means that iPhone users can choose to not be tracked and consequently, Facebook can’t use their personal…

Measure what matters
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Measure what matters

How to improve ROMI (Return On Marketing Investment) By Barry Wilson, co-owner with his wife Rita of AlphaGraphics, serving Hilton Head-Bluffton-Beaufort. If you are unable to attribute sales to specific marketing tactics, you have no way of knowing what is working as an effective marketing tactic and what is not. When you can attribute sales…