Five little-known tips to successfully rebrand your business By Bailey Thibodeaux With your brand delivering so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned with business goals, it is likely time for a rebrand. Here are some tips…
5 creative twists for your next Zoom By Mary Patterson Turn virtual meetings into talk shows. The meeting leaders can sit in their living rooms (Oprah style) and talk to distanced employees or guests from the sofa. A simple, single camera and a couple of lapel lavalier microphones will do the trick. This style is…
Why sales promotions are more important than ever, and how the right promotion can put your sales growth in high gear By Hannah Massen Sales promotions can do more than boost awareness of your business. A well-developed promotion can provide the incentive many people need to try a product or service. Not only can a…
By Kaziah Howard Stay in the know. Instagram is a chameleon, changing more often than many of us change our air filters. Stay up-to-date on the latest algorithms and features available to maximize your engagement. We’re looking at you, IGTV and reels… Boost your butt off. As much as organic growth is great, you will…
What intellectual property is and how to protect yours By Nellie Akalp Your business’s intellectual property includes everything from your company’s name and logo to your trade secrets—and are just as valuable as your physical assets. Take the proper legal steps now to protect your intellectual property before another business beats you to it. Here’s what you…
By Lisa Staff and Deevo Here it is. Social Media. It’s everywhere you look. And I hate to tell you this, but it’s here to stay. Many businesses mistake social media for just being “social.” Social media has in fact completely re-shaped the way we engage, connect, do business and spend our valuable time. We…
Solutions for the future of employee engagement We are all asking the same question, what will life be like post-Covid? When are we going back to the office? How many days a week will we work from home? No one is sure of the answers to the questions above, but what this writer has discovered…
By Cristin Heyns-Bousliman Cristin Heyns-Bousliman is the department head of REDW Human Resources Consulting practice. Her team consults with businesses of all sizes nationwide, assisting in building strong culture while facing employee-relations matters with a proactive legal mindset. When is the last time you looked forward to gathering for your weekly staff meeting? How about…
By Hannah Massen After weeks of team meetings and client calls, you have a new creative project on your hands. Something big. You sit down at the computer, eager to dazzle your entire office with your industry-defining ideas. But nothing happens. You spend hours writing and rewriting sentences, scribbling ideas on sticky notes, and getting…
Three thought-starters to exceed their new expectations By Mary Patterson It was only a year ago that our lives and businesses were forever changed, although it does seem like a lifetime. Over the past year, consumers have created new routines, adopted new technologies and formed new expectations of the companies they do business with. At…