How micro-influencers can make a major difference to your marketing strategy By Hannah Massen They say that bigger is better, but when it comes to influencer marketing, the opposite could be true. If you’re active on social media – whether it’s Instagram, TikTok or YouTube – chances are, you follow at least one macro-influencer (a…
Making time to work on your business By Scott Beebe Business owners with two to fifty employees were uniquely affected by the roller coaster of the three years since the pandemic set in and not in ways that most predicted. Forecasters promoted a simple, linear market decline. What we received instead was a cocktail that…
How your business can follow in its footsteps By Ima Walker Chances are if you don’t own a pair of TOMS shoes, you have heard of them. TOMS is the company that pioneered the ‘buy-one, give-one’ model of giving by donating one pair of shoes to a child in need for one pair sold. That…
Tips to Improve Work-Life Balance By Sheila Tucker Complicated. That’s how I describe my relationship with work-life balance. As an over-functioning overachiever, I am no stranger to living an unbalanced life. I once had a work bag I affectionately named Steve. Because, well, it sounded better to say I was spending my evening with Steve…
A top salesperson shares how he avoids burnout and digs out By Ryan Dohrn Mental health is a very important subject for us to discuss as it relates to our work life and, I believe, our sales life as well. Please understand that I am not a clinically trained therapist in any way, shape or…
When it comes to selling, how you say something is just as important as what you say. You can spend hours on your pitch deck or rehearsing key points, but if you back into a corner and stare at your feet when it’s time to present, no one will remember anything but your posture. Used…
It really is the thought that counts There are many ways to thank employees and customers that can range from zero dollars to hundreds of dollars. Believe it or not, often the monetary value of the gift does not matter as much as the thought that was put into it. Employee and customer retention is…
By Ryan Lockhart Ask yourself one question: What does the “Sales Prevention Department” cost your company every year? A lot of people overlook some of the top fundamentals when it comes to growing a business. We ignore simple blocks, work around them without noticing or inadvertently lay down new ones. Every year I manage millions…
By Ryan Dohrn Most of your sales prospects don’t want to talk to you—at first. You’re probably acutely aware of this as you approach them and try to build new business. Even though these prospects may truly need you and your products to grow their businesses, they simply don’t have much time for you. So…
Tried and true best practices still work. By Ryan Dohrn Whether you were recovering from the craziness 2020 dealt you in 2021 or even if 2021 was a stellar year, you probably want 2022 to be your best year ever. When it comes down to it, there are fundamental things that we need to do…