Monday, January 17, 2022

Sales

Tried and true best practices still work. By Ryan Dohrn Whether you were recovering from the craziness 2020 dealt you in 2021 or even if 2021 was a stellar year, you probably want 2022 to be your best year ever. When...
EDDM is effective and efficient By Barry Wilson When’s the last time your business used direct mail to attract customers? Chances are, it wasn’t very recently. In fact, just about the only companies that have gone out of their way to...
By Randi Busse Aim to impress. Whether it’s order number one, or order number twenty-one, make sure the product or service you provide is top quality. Don’t skimp. Never take your customers for granted. Customers are free to buy from another, and...
How Calvulus’ CRM drives business By Leslie T. Snadowsky Have a great product to sell? Take your success to the next level with CRM, a customer relationship management firm and/or technology. According to CRM giant Salesforce, CRM is the largest and fastest-growing...
The secret sauce in networking is YOU!  By Hannah Massen, a networking superstar in the making. The word “networking” has taken on an almost mythical status in our society. After attending dozens of awkward cocktail parties and never hearing back from...
By Lindsay Housaman Public relationships are just like our private relationships. We talk to each other when, how and where we are. That’s why communicating on social media is so important to government agencies, corporations and companies.  Everyone is on social...
People that work together and play together stay together.  By Hannah Massen Imagine what it would be like if your “workday” was spent at the beach. Instead of skipping lunch to cram in one more meeting or spending hours staring at...
How many calls should a salesperson make? By Mary Patterson First, look at the mind-blowing stats, according to the National Sales Executive Association: 48% of salespeople never follow up with a prospect 25% of salespeople make a second contact and stop ...
How to improve ROMI (Return On Marketing Investment) By Barry Wilson, co-owner with his wife Rita of AlphaGraphics, serving Hilton Head-Bluffton-Beaufort. If you are unable to attribute sales to specific marketing tactics, you have no way of knowing what is working...
Some of these have been around a while and are just ‘hot’ now and others are new, but either way, you probably have heard these terms and may be wondering what they stand for. Or you are familiar with them,...