Unleashing the power of upselling and cross-selling
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Unleashing the power of upselling and cross-selling

A guide to revenue growth and customer satisfaction In the pursuit of sustained business growth, upselling and cross-selling are two pivotal strategies that enhance revenue and heighten customer experience. Though they share common goals, their applications differ. Are you ready to transform your revenue landscape and forge lasting customer relationships? Dive into these techniques with…

Meeting someone for the first time is only the first step.
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Meeting someone for the first time is only the first step.

The real networking happens with the follow-up By Lucy Rosen  Networking events are a great way to expand your professional network and meet new people. However, the true value of networking events lies in the follow-up.  Following up with someone you meet at a networking event is essential for building a strong professional relationship. By…

An elevator speech
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An elevator speech

Short and clear. That’s the winning combo By Lucy Rosen An elevator speech is a short, concise message that sums up who you are, what you do and what makes you unique.  Developing an effective elevator speech is crucial for networking, job interviews and other professional interactions.  Developing an effective elevator speech is essential for…

Strategic alliances
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Strategic alliances

Catapulting to a new level of success By Lucy G. Rosen Whether you are looking to share risk, resources or expertise, a strategic partner might be what your company needs to grow. Getting an edge on a competitive marketplace is usually the reason that people form strategic alliances. They are different from networking relationships, although…

Branding that makes scents
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Branding that makes scents

How AlphaGraphics’ rebranding appeals to all five senses The long-awaited re-opening of Sprout Momma is any day now. Sprout Momma won LOCAL Biz’s Business Makeover Contest presented by AlphaGraphics.  As part of the grand prize, AlphaGraphics is refreshing the Sprout Momma brand, including logo, graphic assets, menus, in-store graphics and more. Barry and Rita Wilson,…

Networking no-nos
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Networking no-nos

Cultivating contacts with care By Leslie T. Snadowsky According to LinkedIn, 85 percent of jobs are obtained through networking. That means whether you’re at a happy hour event, a career fair, a regional conference or a splashy convention, you need to network if you want to get ahead. But there is a lot of “work”…

Striking oil
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Striking oil

Renaissance man markets olive oil to millennials By Leslie T. Snadowsky Tommie Williams grew up on a farm in Georgia but fell in love with Italian olives in the 1970s when studying abroad in Tuscany as an art major at the University of Georgia. “I just loved the tree and the fruit and the oil…