An Information Technology roadmap is a good start By Mark Rossi There is a continuum of approaches to developing a company’s Information Technology (IT) strategy, ranging from “Let’s hold off any planning or spending until something breaks” on one end of the spectrum to “Let’s forecast our needs over the next five years and create…
Even if you love your Business, working 24/7 shouldn’t be an option By R.V. Winkle We turned to Lifehack.org for the top apps to help achieve work-life balance. Here are some of its recommendations: 1. Stay calm with Calm Calm is the number one app for meditation and sleep with over 100 million downloads. The…
Downtime may be costing you more than you think. By Mark Rossi There are three primary causes of network downtime, and all of them are avoidable. To avoid or fix the amount of downtime in your company, you must understand the root cause. Is it one of The Big Three? 1. Human error 2. Software…
Free apps that keep track By Leslie T. Snadowsky Gone are the days when calling was your only option. If someone can’t get to you at work by email, instant message, or text, messaging app companies like Slack stepped in to fill in the gaps. Capitalizing on connecting coworkers with the information they need across…
By Hannah Massen You might think you know all there is to know about emails. After all, you only get 212 of them a day. But chances are you’ve received (or sent) an email like this before, proving that most people could still learn a thing or two about email etiquette. So, we’re putting the…
Are your company data and equipment safe, should a hurricane hit? By Mark Rossi When hurricane alerts begin, most people’s first thoughts are how to safeguard their homes and where they will evacuate should a storm hit. Unfortunately, businesses often forget to protect their equipment, safeguard their networks and enable communication with customers and employees…
Social media savvy, from Facebook to meta By Leslie T. Snadowsky If you asked someone out on a date, how would you engage them? It’s a question Ryan Lockhart, owner of Group 46, a full-service, brand-driven marketing agency in Bluffton, says is at the heart of every successful social media campaign. “I would try to…
Apple’s iOS changes could be killing your results Apple’s new privacy update rolled out in September 2021, and Google’s privacy update is expected this year. This is a big deal for marketers, especially for small businesses that tend to DIY Facebook marketing because it is ‘so easy and cheap to boost a post.’ It is…
Firing off the wrong email in a fit of anger could cost you business. By Hannah Massen Every now and then a client, coworker, or even a friend will say something that rubs you the wrong way big time. We’ve all been there. And in the olden days, you would probably walk down the hall…
Social media tags and mentions are more than just a courtesy. They can be an essential part of your digital marketing strategy. Whenever someone name-drops a person or brand online, that’s a social mention, and when someone links a profile page to their post, that’s a tag. These shoutouts can be positive or negative, but…