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Social media savvy, from Facebook to meta By Leslie T. Snadowsky If you asked someone out on a date, how would you engage them? It’s a question Ryan Lockhart, owner of Group 46, a full-service, brand-driven marketing agency in Bluffton, says is...
Apple’s iOS changes could be killing your results Apple’s new privacy update rolled out in September 2021, and Google’s privacy update is expected this year. This is a big deal for marketers, especially for small businesses that tend to DIY...
Firing off the wrong email in a fit of anger could cost you business.  By Hannah Massen Every now and then a client, coworker, or even a friend will say something that rubs you the wrong way big time. We’ve all...
Social media tags and mentions are more than just a courtesy. They can be an essential part of your digital marketing strategy. Whenever someone name-drops a person or brand online, that’s a social mention, and when someone links a...
By Hannah Massen Unless you’ve been living under a rock (or totally off-the-grid) for the last few months, you’ve probably heard a thing or two about Meta changing the Facebook and Instagram algorithms. It’s now harder than ever to generate...
If not, it soon will be By Mark Rossi  “If it ain’t broke, don’t fix it” is not how to think about your IT systems. Think of technology as the backbone of your business; if it is solid, it can give...
Five hours a week are wasted just scheduling meetings By Mora Timeplease Online scheduling app Doodle’s research found that businesses waste, on average, 4.8 hours just scheduling meetings. Even with the many scheduling apps and tools, most people still set up...
Can you tell me if a chat bot can improve customer service? As with most technology, there are pros and cons to chatbots but there is no denying that customers are more demanding than ever and expect answers quickly and...
The five productivity apps that have spared us hundreds of emails. Who said spending time on your phone was a bad thing? We usually associate apps with distraction (we’re looking at you, Instagram), but productivity apps are excellent tools for...
How Hargray ensures Callen Insurance’s communications systems By Leslie T. Snadowsky Callen Insurance Service’s mission is to provide “peace of mind” for its clients seeking personal and business insurance services for their property, life, health and wealth. Owner Scott Callen endorses...