How one dental practice aligned its brand with its altruistic goals
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How one dental practice aligned its brand with its altruistic goals

Rebranding Q&A with Dr. Matt Mastrorocco, DMD, that will make you smile. [LOCAL Biz] Dr. Mastrorocco, you have had a very successful dental practice for over 17 years. Why did you decide to make such a transformational change? [Matt Mastrorocco] In the winter of 2019, my team and I began a rebranding initiative that extended…

Low-cost businesses you can launch this weekend
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Low-cost businesses you can launch this weekend

Many times, starting a business takes more than a great idea – it takes cash. While it’s true that most entrepreneurs have to “pay to play,” it’s not impossible to become a business owner on a budget. The key is breaking into a low-cost, high-growth industry. Consider these low-cost business ideas you can launch this…

Your customers are forever changed
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Your customers are forever changed

Three thought-starters to exceed their new expectations By Mary Patterson It was only a year ago that our lives and businesses were forever changed, although it does seem like a lifetime. Over the past year, consumers have created new routines, adopted new technologies and formed new expectations of the companies they do business with.  At…

Passion projects
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Passion projects

Five hobbies that will boost your creativity By Hannah Massen Between the constant influx of emails, looming deadlines, and back-to-back meetings, working both in your business, and on your business, is often all-encompassing. In fact, with more and more people working from home, it seems like long workdays have become even longer – with some…