Meeting someone for the first time is only the first step.
| | |

Meeting someone for the first time is only the first step.

The real networking happens with the follow-up By Lucy Rosen  Networking events are a great way to expand your professional network and meet new people. However, the true value of networking events lies in the follow-up.  Following up with someone you meet at a networking event is essential for building a strong professional relationship. By…

How one dental practice aligned its brand with its altruistic goals
| | |

How one dental practice aligned its brand with its altruistic goals

Rebranding Q&A with Dr. Matt Mastrorocco, DMD, that will make you smile. [LOCAL Biz] Dr. Mastrorocco, you have had a very successful dental practice for over 17 years. Why did you decide to make such a transformational change? [Matt Mastrorocco] In the winter of 2019, my team and I began a rebranding initiative that extended…

Low-cost businesses you can launch this weekend
| | |

Low-cost businesses you can launch this weekend

Many times, starting a business takes more than a great idea – it takes cash. While it’s true that most entrepreneurs have to “pay to play,” it’s not impossible to become a business owner on a budget. The key is breaking into a low-cost, high-growth industry. Consider these low-cost business ideas you can launch this…