Social media soundbite

Take a ‘less is more’ posting approach

Before 2020, brands were focused on making sure that they were constantly in their audience’s minds, which sometimes consisted of posting on social media several times a day. Now with almost every business focusing on the outreach social media can bring their business, consumers are getting overwhelmed with messages from the brands they follow.

If you want your company to stand out, less is definitely more. Posting frequency will depend on your target audience; age, browsing habits and your followers, but rather than posting simply because you “need to,” focus on sending out thoughtful posts that add value to your audience and keeps them engaged.  

Also, audience attention span has been slowly decreasing over the years. Today, the average internet user has an attention span of just 8 seconds, down from 12 seconds 20 years ago.