Spark creativity
Inspire, challenge and help your team push the boundaries in Q2.
Most business owners understand the importance of creativity in the workplace. A joint study by Adobe and Forrester Consulting found that 82 percent of companies believe there is a strong connection between creative thinking and business success, yet 61 percent of those same companies didn’t see themselves as being creative.
For many businesses, especially smaller ones, it’s difficult to make creative thinking a priority when there are so many other balls to juggle. Who has time to fix what isn’t broken when there are bigger, more important fires to put out? Unfortunately, the pandemic has proven that businesses who are unable or unwilling to rethink and improve run the risk of lagging behind. What worked yesterday and works today may not work tomorrow.
Creative people who find business success are more likely to design new guidelines rather than go along with the same old playbook. They break the mold and discover fresh, improved ways to do things. They are independent thinkers who are innovative with problem solving. They help reveal solutions technical-minded people might overlook.
We created this Q2 issue of LOCAL Biz as a playbook for sparking creativity in your small business. We reached out to the Lowcountry’s top creative business minds and asked them to share their inspirational stories, tips and how-tos for conquering challenges that require an innovative approach. We hope it leaves you feeling smarter and more empowered to take your business to the next level in this uncertain time.
Learn secrets for rebranding your business, standing out on social media, charging what you’re really worth (plus tip) and much more inside this fresh and fun issue, written by a community of like-minded professionals. We appreciate the overwhelming support we received for our Q1 issue in January, and used the same recipe to build this Q2 issue. We know our business-minded readers want practical and tactical information they can act on now, and we hope this installment delivers. Send feedback to info@localbizsc.com.
Lance Hanlin
Editor-in-Chief
