Tag, you’re it!

Social media tags and mentions are more than just a courtesy. They can be an essential part of your digital marketing strategy. Whenever someone name-drops a person or brand online, that’s a social mention, and when someone links a profile page to their post, that’s a tag. These shoutouts can be positive or negative, but every single one is an opportunity to engage with your audience and shape public perception of your brand. 

Tags and mentions will alert you when someone is talking about your brand online (and vice versa). They’re a surefire way to start a conversation about your or someone else’s business, increasing engagements and improving your brand reach. Here’s a step-by-step guide to using tags and mentions on Facebook and Instagram.

Mentions

To mention a person in a post or comment:

  • Type the person’s name with a capitalized first letter
  • Select a name from the list that appears

To mention a Page or group in a post or comment: 

  • Type “@” and then the page’s or group’s name
  • Select a name from the list that appears

Tags

To tag a photo before you post it: 

  • At the top of your Facebook news feed, click “Photo/video,” below “What’s on your mind?”
  • Select the photo you want to share
  • Hover over the photo and click the pencil edit in the top left
  • Click “tag photo,” then click a person in the photo and start typing their name
  • Select the full name of the person or page you want to tag when it appears
  • When you are finished tagging people, click save then click the back arrow button
  • Select the audience for your post, then click post

To tag a photo that has already been posted: 

  • Click the photo you want to tag
  • Click the hangtag-looking icon in the top right of the photo
  • Click the person in the photo and start typing their name
  • Select the full name of the person or page you want to tag when it appears
  • Click “Done tagging”

Interact accordingly

Make an effort to respond to each mention of your business on social media. It makes customers feel acknowledged and appreciated.

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