The power of podcasting

Your voice can literally boost your business

The reason I began podcasting stems from when I was a guest on someone else’s show. Podcasting was still in the early stages. I wasn’t sure what to expect, but I really enjoyed it. After the interview, the host encouraged me to start my own podcast. I am a firm believer in listening to people smarter than me. I am so glad I listened to him because my podcast has been an integral part of my business. 

I now know podcasting provides a really authentic conversational feel to establish a genuine connection with your audience. The intent is not to record shows to purely solicit clients. It is a chance for me to share how my expertise can truly benefit the listener. That happens not just by relaying my own experiences but by having engaging guests join me on the podcast.

It’s important that future clients and collaborators get an idea of what you have done and what you have produced. Like blog posts, podcast episodes “live” on your website or wherever they’re hosted on the Internet forever. This is so beneficial to SEO and establishing the type of content people can expect from you. This is helpful, too, in that when a client wants to hear or learn more about certain topics, we can direct them to particular episodes that include those topics. In some ways it’s like an audio library of what I help train and teach.

As I worked on the “how” of getting the Foot Traffic podcast together, I established the pillars of content I would discuss. That provided a solid framework and helped shape my content for the episodes. Doing that made it easier for me to create a schedule of what I would be talking about and when–basically a podcast calendar. I also considered whether I would do solo episodes, interviews or both. My next step was creating a list of topics I would cover and a list of guests I would like to interview. One of the final steps was getting my Libsyn set up and linked with my WordPress site. Finally, I committed to a regular publishing schedule. 

A big part of my appeal is that I coach and teach from real experience as a business owner. I am unusual in the fact that I own and operate both brick-and-mortar, and online businesses, so I have solid perspectives on both and share that with clients. Lastly I am very intentional about providing actionable items that listeners can consider implementing right away.

Here are some quick tips to help you get started as a podcaster:

Decide on a topic or theme.
Be intentional about that topic. Consider what it is that you are training, teaching or sharing with an audience.

Create your format.
Do you want to do solo or guest episodes? Or both? Decide on the length you want the episodes to be and what you might like for an intro and exit.

Consider your cover art.
Have your cover art reflect who you are and whom you serve. Canva may be a place for inspiration. Buzzsprout and Spreaker also are good sources for ideas on this.

Select your audio/recording equipment.
I use a Heil Pr 40 microphone. The Blu Yeti is also popular among podcasters. You may choose to use a pair of over-the-ears headphones, of which there are plenty of choices. If you record on video or over zoom and are concerned about the look of those styles of headphones, you may use air pods instead. Our audio mixer is made by Focusrite, and we edit using Garage Band, but there is other software that may work best for your needs.

Choose your hosting platform.
Research to see what services different companies include and how they fits with your needs. Our team uses Libsyn and handles getting the podcast to all the podcast platforms (stitcher, iTunes, etc).

Stacy Tuschl is the CEO and founder of Foot Traffic, helping entrepreneurs automate and drive more traffic to their businesses. She knows the importance of automation in order to scale without burnout. As the leading expert when it comes to scaling your business in a simplified way, Stacy is always looking for ways to create more with less.


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