Why a podcast may be a sound decision for your business

Just the stats, ma’am, just the stats

It’s no secret that podcasts are popular, but are they good for business? In some instances, as with podcaster Joe Rogan who earned $100 million from his licensing deal with Spotify, the podcast is his business. In other instances, a podcast can be a marketing or public relations strategy for a company.  

“LowCountry Leaders” is a podcast that local payment processing company Pay Proudly will be launching this year to bring to life our Lowcountry leaders. Pay Proudly’s founder, Jeff Maine, will interview local business people in a casual forum.  “Entrepreneurs want to hear from and about other entrepreneurs who in turn, want to share stories. This will be a forum to connect like-minded people.” Watch for “LowCountry Leaders” hosted by Jeff Maine on your favorite podcast player in early 2023. 

Do people really listen to podcasts? 

According to demandsage.com, they sure do.

  • More than 162 million U.S. residents have listened to a podcast at least once in their life.
  • 41 percent of people in the U.S. tune into a podcast every month, and 28 percent do it weekly.
  • Around 144 million people in the U.S. listen to a podcast every month.
  • 79 percent of people in the U.S. listen to a podcast from their smartphones
  • An average weekly U.S. podcast listener listens to eight episodes.
  • Households with $100,000 to $150,000 income account for about 17 percent of the total monthly podcast listeners in the U.S. 

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